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Fortune
Fortune
Marco Quiroz-Gutierrez

Porsche NFT collection crashes and burns after a lackluster launch

(Credit: Luca Piccini Basile—Getty Images)

Porsche’s NFT ambitions have stalled right out of the gate.

The iconic German car brand had sold just over 25% of its first ever 7,500 piece NFT collection when it said it would shutter the project by Wednesday at 6 a.m. ET, according to the project's Twitter account. Porsche had initially envisioned a three phase NFT minting process that limited buyers to only three NFTs over an unspecified time. 

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