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Motor1
Motor1
Business
Brian Potter

Porsche Design Turns Car Storage Into A Members Only Country Club

Porsche Design and Newgard Development Group have announced the first two US locations for Porsche Design Concours, a car ownership concept that looks nothing like a storage unit. The sites in West Palm Beach, Florida, and Dallas, Texas, are described as in development, with the West Palm Beach destination targeting a 2028 opening.

Each location pairs privately owned automobile studios with a private, membership-based Clubhouse built around hospitality and wellness. The project is open to collectors of any marque, not just Porsche owners, which sets it apart from a typical brand-run facility.

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