Sugary porridge and crumpets among food products in anti-obesity advertising ban

Crumpets are one of the junk foods included in the anti-obesity junk food ad ban (Yui Mok/PA) - (PA Archive)

Porridge and crumpets are among the products included in a pre-watershed ban of junk food ads under new legislation to tackle childhood obesity.

Details of the restrictions, unveiled on Tuesday, show that baked goods including crumpets, scones, croissants, pains au chocolat, pancakes and waffles are all considered junk food for the purposes of the laws.