There aren't many sports where surviving for eight seconds is considered a success, but professional bull riding isn't your usual rough-and-tumble.
The global rise of western dramas such as Yellowstone and 1883 has a growing legion of fans turning to rodeo sports for a new source of entertainment.
Bull riding is considered the most dangerous of them all: A potentially lethal dance between a cowboy and a 1,000 kilogram animal that's been specifically designed to shake them off.