After being off-menu for nearly a decade, KFC is bringing back one if its most popular items to UK restaurants.
Officials have confirmed the Double Down burger will be making a comeback after being discontinued back in 2014. First introduced in 2014 the chain has sold more than 10 million of the fan favourite.
Now, the bread-less burger is returning from March 6 for a limited four weeks and is likely to sell out, the Mirror reports. The sandwich replaces traditional burger buns with two fried chicken fillets, which houses two slices of cheese, bacon and a choice of mayo or spice sauce.
Nick Chavez, KFC's chief marketing officer, said: "We realise leaving the buns behind isn't for everyone, so our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the 'craveable' taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts."
KFC last took the Double Down off the menu after failing to meet sales targets but despite this, it had become one of the franchise's most popular items, generating "more buzz than any test market item in KFC history."
The burger came back in 2014 for a brief period of time before being axed from the chain's menus completely. But as KFC fans had been “clamouring for the return” of the sandwich, the chain said it was “answering the call” by bringing the popular item back.
The fast-food giant said it will be catering for customers “who aren’t so sure about embracing the ‘no bun’ life” by adding more traditional favourites to the menus. Fans of the burger were quick to praise the return as one user wrote: "Finally! But don't take it away again."
Another wrote: "Now that's a finger lickin' good deal. "It’s been YEARS since I tried it! Can’t wait for the return!"
However, some fans were less than impressed as one Twitter user said: "Bread get expensive again? How do people eat this?"
The return of the fan favourite comes after KFC recently removed some menu items, including wings, popcorn chicken and cookies - much to the disappointment of customers. KFC, which is owned by Yum Brands, has been testing out new products to try and win back customers from other fast-food chains.
Some of its rivals including US chain Chick-fil-A have recently revealed a plant-based sandwich, which removes the chicken for cauliflower. Whilst McDonald’s recently tried to rebrand its existing line of crispy chicken Scandwiches as the McCrispy.
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