Gin company Whitley Neill is giving away £25,000 worth of diamonds in a bid to reignite the age-old tradition of handing down heirlooms, after its research revealed that the practice is at risk of dying out. According to the brand’s research, almost half (43 per cent) of UK adults believe that they don’t own anything of true sentimental or monetary value that they could pass on.
Reasons for this include the view that items are more ‘disposable’ now (21 per cent), and that modern day everyday items don’t have as much sentimental value (18 per cent). However, nearly half the nation (41 per cent) would love to be able to pass something down to future generations or friends.
To celebrate eight generations of its own distilling heritage, Whitley Neill is giving away £25,000 worth of diamonds within bottles of its award-winning Distiller’s Cut London Dry Gin. The brand hopes it will provide people with an heirloom to pass down within their own family or network of friends.
