Competition authorities in France are reportedly eyeing up an investigation into an anti-tracking iPhone feature Tim Cook once described as tremendously popular amongst users.
Apple introduced App Tracking Transparency in iOS 14.5, allowing users to opt out of data tracking which followed users across multiple apps and services using an IDFA identifier. It's a tool previously used by companies like Facebook to target users with specific adverts that might be of interest, but has drawn ire amongst advertising businesses and governments, now most recently in France.
