Content creator Devin Raimo, who has more than 200,000 followers on TikTok, says she's been drinking Poppi's prebiotic sodas for more than a year. Labeled as a “better for you” beverage, Poppi claims to support a healthy gut with prebiotics, apple cider vinegar, and less than five grams of sugar.
Raimo bought into the brand's cheeky marketing and, frankly, delicious taste when it came across her social media feeds—and she's hardly alone. Poppi boasts plenty of influential customers, including Kylie Jenner, Alix Earle, and Olivia Munn. Even without celebrity endorsements, it's one of the fastest-growing non-alcoholic beverages in the U.S. Poppi's millions of fans have helped it swallow up 19 percent of the market share—1.5 times that of Coke’s.
