Pop Mart, the Chinese company behind the Labubu collectible toy, has reported they are expecting a 350 per cent increase in profit for the first half of 2025. The surge is being fuelled by unprecedented global demand for its jagged-toothed mascot, which has quickly become a cultural phenomenon.
Now, the company is suing 7-Eleven and several of its California franchise operators, alleging they have been selling counterfeit versions of the figure. The case spotlights growing tensions around intellectual property as niche designer toys enter the mainstream.
