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Fortune
Fortune
Chris Morris

Popeyes has a new chicken sandwich. Will people go as crazy as they did five years ago?

(Credit: Courtesy: Popeyes)

Five years ago, in a more innocent time before pandemics, the U.S. collectively lost its mind over a chicken sandwich. Now Popeyes is hoping lightning can strike twice.

The fast-food chain is introducing a new chicken sandwich to its menu—and this one has spice. The Ghost Pepper Chicken Sandwich blends the company’s current offering with a chili-infused Ghost Pepper sauce that Popeyes says is spicy but not mind-melting. It will be topped with barrel-cured pickles and served on a butter-toasted brioche bun.

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