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International Business Times UK
International Business Times UK
Vinay Patel

Pop-Up War: Microsoft Injects Ads for Bing and Edge into Chrome

Microsoft Bing Windows The Verge
Microsoft is showing pop-up ads within Google Chrome on Windows again (Credit: Pexels)

In an attempt to encourage people to switch to its search engine, Bing, Microsoft is once again showing pop-up ads within Google Chrome.

These intrusive pop-up ads, reminiscent of malware practice, first appeared in 2023. They bypassed other applications and windows, displaying prominently on top of them. Following a temporary pause to address "unintended behaviour," pop-up notifications have resurfaced on Windows 10 and Windows 11 OS-powered machines.

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