Iconic Italian scooter brand Vespa faithfully adheres to a classic design language. While the classically-styled scoots remain timeless, the company knows how to cater to current trends. Following collaborations with Giorgio Armani, Christian Dior and Sean Wotherspoon, Vespa appeals to a younger crowd with a Justin Bieber partnership.
The Justin Bieber x Vespa project leverages the firm’s new Sprint model in 50, 125, and 150cc capacities. The lightweight scooter abides by Vespa’s vintage aesthetic with a rectangular headlight and retro styling, but the full-color TFT display, LED lighting, and smartphone connectivity caters to the youth. While the Sprint model already favors newer, younger riders, the pop superstar adds a trendy twist to the design.
