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Bangkok Post
Bangkok Post
Business

Pop Mart brings Labubu to the dessert table in global bakery push

Guests wait next to a shelf of Labubu toys at Pop Mart's first international bakery during their media day at Resorts World Sentosa in Singapore on Wednesday. (Photo: Reuters)

Pop Mart, the Beijing-based maker of collectible "blind box" toys including the toothy-grinned Labubu, is diversifying its business by opening its first international bakery in Singapore.

The toymaker is turning its best-known characters into three-dimensional edible treats, from ​black sesame Labubu popsicles to ⁠double cheesecake Molly. The two-storey bakery, opposite Universal Studios Singapore, sells 45 toy-inspired pastries and beverages priced from S$5 to S$32 (130 baht to 640 baht).

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