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The Guardian - US
The Guardian - US
World
Adam Gabbatt

Poor reviews, missing product: firms’ anti-woke offerings soak consumers

A smattering of 'manly green vitamin capsules'
A new multivitamin from the Daily Wire is billed as cure for the ‘woke mind virus’, something only people on the far right seem to talk about. Photograph: Responsible Man

Rightwing companies are attempting to “bilk” conservative Americans by pushing “anti-woke” products including razors, chocolate and floor cleaner, an analyst said, as the Daily Wire news outlet launched a “reclaim masculinity” multivitamin.

The launch of the “manly green vitamin capsules”, which cost 10 times more than Centrum-branded multivitamins, fits into an emerging pattern of companies selling what they claim are masculine products in reaction to big brands allegedly embracing liberal values.

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