Fashion designer Poonam Bhagat’s fondness for Chennai reflects in the colour palette of her new collection. She toys with cobalt blues, burnt oranges and sunflower yellows that resonate with the city’s sensibility. There are, however, the muted blushes and the pale-ash ivories too, “which has something for everyone”. “I’ve come to Chennai with an exhibition after three years and I am excited,” says Poonam, whose label Taika is showcasing 70 pieces.
The collection, including dresses, jackets, tunics, ponchos and more in linen, poplin, voile and a smattering of chanderi, is contemporary and aimed at women between 25 to 65 and beyond. The ensembles come with appliques, embroidery and digital print work. While the ‘Popcicle’ collection is easy-breezy and comes in bold colours, the range in cobalt-blue uses Japanese script for the design element. “They are optimistic words in Japanese representing faith, hope, good luck and peace,” says Poonam.
