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Politics
Kirby Goidel, Professor of Political Science, Texas A&M University

Polls have value, even when they are wrong

Leadership and likability questions help pollsters predict who might win. Osaka Wayne Studios/Moment via Getty Images

An ABC News/Washington Post poll in September 2023 generated outrage among Democrats. The headline on the story, “Trump edges out Biden 51-42 in head-to-head matchup: POLL,” appeared designed to attract clicks rather than accurately portray where the race was on that day – or where it was headed.

Below the headline, the news organizations’ analysis of the poll results was far more nuanced, capturing the challenges confronting President Joe Biden in his bid for reelection and acknowledging the poll results may be an outlier.

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