Britain’s top polling expert has said there is “no doubt” that support for Reform UK is falling after Nigel Farage became embroiled in a row with leading pollster YouGov over claims it underplayed the party’s popularity.
Last week, Mr Farage accused the firm, widely seen as Britain’s most influential political pollster, of being “deceptive” over the way it presented surveys on voting intentions – an accusation which prompted YouGov to agree to publish more data alongside its polling.
