Over recent months, support for the Voice has fallen from a clear majority to a minority. With polling day set for October 14, the “yes” and “no” camps are battling it out to capture those still undecided.
In this podcast, RedBridge Group’s Kosmos Samaras joins The Conversation to dig into the research on voters’ attitudes. RedBridge, consultants on political communications, has been doing both quantitative polling on the Voice and focus group research (it is not working for any of the players in the referendum).
“It’s looking pretty grim for the ‘yes’ campaign,” Samaras says, with the drivers behind the public’s hesitation to the Voice “complex and diverse across the country”.
