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The Guardian - UK
The Guardian - UK
Politics

Politicians should take a tip from product managers and treat ‘U-turns’ as iterations

Kemi Badenoch speaking during Prime Minister's Questions in the House of Commons, London. Picture date: Wednesday January 14, 2026. PA Photo. Photo credit should read: House of Commons/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Kemi Badenoch at prime minister's questions in the House of Commons on 14 January: ‘We have created a political culture … that treats flexibility as a character flaw,’ writes Alan Ogilvie. Photograph: House of Commons/PA

Kemi Badenoch’s recent ridiculing of the prime minister over a supposed U-turn on digital ID plans (Keir Starmer denies change to digital ID plan is yet another U-turn, 14 January) is the latest example of a frustratingly narrow view of leadership. To the Conservative leader, adapting a policy is a sign of “no sense of direction”; to those of us who work in product management, it looks like necessary iteration of the process.

Of course, the accusation is bipartisan. When in opposition, the Labour party was just as quick to weaponise the U-turn label. We have created a political culture – fuelled by the media and a public that seemingly demands unwavering consistency – that treats flexibility as a character flaw.

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