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The Guardian - UK
The Guardian - UK
Politics
Kiran Stacey Policy editor

Politicians risk ignoring many voters by not being on TikTok, Tory MP warns

MP Luke Evans inside the Houses of Parliament in London
Luke Evans said his colleagues were missing out on engaging particularly with young voters because of security concerns and a lack of knowledge about TikTok. Photograph: Martin Godwin/The Guardian

Politicians are at risk of ignoring a large chunk of the electorate because of their reluctance to communicate on TikTok, according to a Tory MP who has one of the biggest followings of any UK politician on the social media platform.

Luke Evans, who is the sixth-most followed UK politician on TikTok, said his colleagues were missing out on engaging particularly with young voters because of security concerns and a lack of knowledge about the platform.

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