The state of the union is hopelessly divided and nearly paralyzed by rancor and bitterness. But as this is an election year, the state of spending on political advertising — even in a media world that is increasingly fragmented — has gone from robust to record-shattering.
Perry Sook, chairman and CEO of Nexstar Media Group, projected “a record level of political spending” on a fourth-quarter earnings call. Fox Television Stations has created a political unit in its advertising sales division to meet the rising demand.
