Polaroid has been on a mission to bring back the joy of analogue, embracing back-to-basics branding that reminds us to touch grass and unplug from the digital world. Continuing this trend, the brand's latest campaign, 'The best of Summer is Analog' is perhaps the most provocative yet, promoting the launch of the Go Generation 3.
In an increasingly online world, Polaroid's simple yet poignant anti-design campaign is a wonderful example of how stripped-back visuals and powerful copy can be just as effective as a gaudy ad campaign. Equal parts provocative and poignant, Polaroid's new campaign is a refreshing voice among the digital noise.
