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Digital Camera World
Digital Camera World
James Artaius

Polaroid's peachy keen new film is more than meets the eye

Polaroid Pantone
Polaroid Pantone Color of the Year 2024 Edition i-Type film.

To celebrate Peach Fuzz (12-1023) being named the 2024 Color of the Year by Pantone, Polaroid's latest collaboration brings the warm cosy color – and all that it represents – to instant film. 

The first-ever collab between the imaging giants, the Polaroid Pantone Color of the Year 2024 Edition i-Type instant film is a beautiful limited edition stock, offering photographers using the best Polaroid cameras a sumptuous new canvas on which to show their work. 

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