Polaroid is a textbook example of a vintage brand that keeps reinventing itself. While most firms involved with film have evaporated over the years, Polaroid has drawn on its reservoir of cool, retro associations and renewed itself through fresh digital versions of its once ubiquitous instant cameras.
It's helped that effort along through a series of inspired collaborations, with everyone from Jean-Michel Basquiat to MS Paint. And their latest partnership will strike a chord with anyone involved in the design world.
