UTVs are inherently cool things. That's just an undeniable fact, as what you're getting for what you're paying is insane. Honestly, what you have are mini trophy trucks capable of doing insane things at insane speeds. It's a wonder how the go-fast side-by-sides are even legal, as the next best thing involves far less clothes.
But while I'm a fanboy myself, I don't expect everyone else to think these machines are as cool as I do. Yet, they have seen recent breakthroughs with the normie population, as more and more folks choose to explore the great outdoors from behind their wheels. And the public adoration is growing by the day, which is why you get Polaris being included in more general public award ceremonies, and winning.
Yet, Polaris didn't just win an award for its RZR UTV. No, it won an award for its military-spec RZR UTV, which is arguably cooler than the standard one you or I can buy at a dealership. Why? Because the MRZR comes with armor and guns, and that's always cooler than one without those things.
