Going to college is rough. Not the education part, mind you, that's pretty straightforward and we've been doing that for ages.
No, it's the part where everyone has to pay for their education, as the costs of going to college has skyrocketed to the point where it's basically become mandatory to take out massive education loans that'll strangle you until your dying breath in order to attend. That is, unless you have wealthy or just well-off parents. Most kids don't have those parents. Most young adults will be saddled with the debt until their dying day.
But scholarships have become lifelines to reducing or even eliminating those debts. They've become methods of mitigating the harm done by the requirement of higher education. And for those who'll say, "Why not just learn a trade!" Well, those cost money, too. And even those are expensive. But Polaris, the folks who make everything from RZRs to Khaos' to Rangers know that they need skilled workers, which is why the company is putting its money where its mouth is and helping train the next generation of techs by offering new scholarship aid.