After trailing its first screenless wearable earlier in the summer, Polar has officially launched the Polar Loop band, which goes on sale today ahead of shipping on September 10th.
Polar has set the price of its new activity and sleep tracker to undercut the Whoop 5.0, the most popular screen-free tracker. Not only is the Polar Loop subscription-free so you have no ongoing fees, it costs the same as just one year of Whoop membership — it will set you back $199 / £149, whereas the cheapest Whoop subscription is $199 / £169 a year.
