Travel chiefs in Poland are launching a summer social media campaign to attract a new generation of tourists. #PolandVibes has been unveiled by the Polish Tourism Organisation to highlight its hospitality and vibrant cities as it aims to convince visitors it is a safe place to visit despite the troubles in neighbouring Ukraine.
Created by travel experts LOTUS, the campaign will start the conversation about how fun, safe and open Poland is in summer 2022. Post-pandemic, all Poland’s tourist attractions, hotels and restaurants have re-opened.
But despite this, the Polish government has reported that cancellations for trips to the country have risen since the end of February, when Russian hostilities began in Ukraine. During the next few months, Poland will welcome a range of high-profile artists to play at their major music venues and festivals.
