"Pokémon Trading Card Game's" upcoming 30th Anniversary Celebration is set to deliver various collections for fans to enjoy. However, based on early speculations, some products are already seeing a price surge compared to current SRPs.
'Pokémon TCG' 30th Anniversary Celebration Price Surge Coming
Popular sales alert account PokeTCGAlerts shared what appeared to be a physical GameStop price sheet on X earlier this week, showing planned retail prices for select "Pokemon TCG: 30th Celebration" products.
Serebii's Joe Merrick also shared the image, giving it wider credibility within the community, and also criticized The Pokémon Company's decision in this partnership with GameStop.
The most alarming figure on the list is GameStop's rumored price for the "30th Celebration" Ultra Premium Collections. Each UPC featuring Umbreon ex and Espeon ex carries an official MSRP of $180. The leaked GameStop list shows an intended retail price of $600 per UPC, a $420 markup over what The Pokémon Company is suggesting.
GameStop will be charging $600 for a single UPC from the 30th Celebration set. Feel free to tag them below and ask them wtf.#PokemonTCG pic.twitter.com/nhuQ6pwWpg
— Pokemon Alerts & News (@PokeTCGAlerts) July 1, 2026
That would make it the most expensive retail markup GameStop has applied to a Pokémon TCG product, surpassing even the "Prismatic Evolutions" Super Premium Collection, which the retailer currently sells for $350 against an MSRP of $90.
GameStop has not confirmed the prices, and the source of the image was not identified. The prices for the other items visible on the leaked sheet sit more in line with what GameStop typically charges for high-demand sets.
Which 'Pokémon TCG' 30th Anniversary Prices Are Surging?
Based on the circulating price list, the following markups are being reported for GameStop's "30th Celebration" products:
- Ultra Premium Collection (Espeon ex or Umbreon ex): $600 vs. $180 MSRP
- Ditto Premium Collection : $130 vs. $40 MSRP
- Figure Collection : $80 vs. $30 MSRP
- ex Tins : $70 vs. $22 MSRP
These are the only items visible in the leaked image. Other products in the lineup either were not shown or have not been priced publicly yet.
'Pokémon TCG' 30th Anniversary Celebration Full Lineup
The full "30th Celebration" expansion drops in waves, with the first wave arriving September 16, 2026. Here is a breakdown of confirmed products and their contents:
- Elite Trainer Box ($54.99): 9 booster packs, Nidorina illustration rare promo, gameplay accessories
- Pokemon Center Elite Trainer Box (exclusive): 11 booster packs, two Nidorina promo cards (one stamped)
- Poster Collection ($14.99): 3 booster packs, Articuno, Zapdos, and Moltres promo cards, full-size two-sided poster
- Tech Sticker Collection ($14.99): 3 booster packs, Alolan Exeggutor or Lucario foil promo, sticker sheet
- Pokemon ex Box ($21.99): 4 booster packs, Sylveon ex or Greninja ex promo card and oversized card
- Knock Out Collection : 2 booster packs, Eevee foil promo card, commemorative coin.
- Ditto Premium Collection : 8 booster packs
- Figure Collection : 5 booster packs, sculpted Mew or Mewtwo figure, foil promo and oversize card
- Ultra Premium Collection ($180): Umbreon ex or Espeon ex themed, includes "Classic Collection" booster packs and multiple exclusive promo cards.
- Booster Bundle : 6 booster packs
- Binder Collection : 5 booster packs, 9-pocket portfolio binder
- Mini Tins (Day and Night themed): 2 booster packs, sticker sheet, and art card per tin (10 total tins)
- Battle Decks : Day and Night themed Eeveelution decks with Zeraora and Victini mythical promo cards (releasing late October 2026)
