You may have assumed the person who designed Pokemon's iconic blue and yellow logo was a Nintendo employee, working on the word for months, even years. But, it was actually an American artist brought on to salvage the brand just a month before its E3 1998 reveal.
27 years after making the logo, Chris Maple is finally going public. "The task was both exciting and challenging," he writes on his website, where he's shared some T-shirt mockups with one of his early versions of the design.
