Pokemon has announced that it will acquire major US trading card game distributor Excell Brands.
Although the two companies have worked together for a long time, The Pokemon Company president Kenji Okubo says that this decision "reflects our long-term commitment to supporting the Pokemon community and the broader trading card ecosystem." The press release adds that the acquisition will help meet what it calls "increasing expectations" surrounding order fulfillment and the overall customer experience, which is a nice way of acknowledging that it's bloody impossible to find stock for one of the best card games.
