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The Guardian - UK
The Guardian - UK
Business
Shane Hickey

‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites

ChatGPT Russell Bromley Dunelm Next silver
ChatGPT app icon on a smartphone
Cloned sites have been showing up in search results on ChatGPT, says Ask Silver. Photograph: Dado Ruvić/Reuters

You want to buy a new bag and so you ask ChatGPT for help. You have always liked Russell & Bromley so you ask ChatGPT what is popular there at the moment.

The artificial intelligence (AI) assistant gives you cross body, shoulder, casual and formal options with the prices listed beside them. You click through from the sources to what looks like the official Russell & Bromley site and buy your new bag, which is conveniently on sale.

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