The 2024 US presidential election saw a historic shift to the right, driven by the largest swing of young male voters in two decades. Analysts attribute this partly to podcasters like Joe Rogan, whose unfiltered, conversational content bypassed traditional media to mobilise this demographic.
Our own research shows that Donald Trump’s podcast strategy during the election campaign boosted his support by 1% to 2.6%, with more than half of this linked to Rogan’s platform. In contrast, Kamala Harris’s reliance on traditional, curated media lacked the authenticity that resonated with Trump’s base.
