In a basement studio suffused with shocking pink light, around a chic coffee table draped with plants, a podcast is about to be recorded. Being an of-the-moment show, it is also being filmed for YouTube. So sofas are angled for the best shots, microphones are set in particular places, a neon sign is switched on, and Zak Addae-Kodua, on the right-hand sofa, is checking his face for shine. Does he need powder?
“What do you think?” he asks Jules Rowan, sitting next to him. She examines him carefully. “You’re good,” she says. “I got you.”