WASHINGTON – The national abortion rights group NARAL Pro-Choice America has spent the year intensively researching how it can close a so-called “virality gap” online with voters.
Its answer involves social media influencers, comedians, and the Joe Rogan podcast.
Convinced it is losing the online messaging battle with abortion rights opponents, NARAL is revamping its digital outreach to more aggressively court voters who are politically ambivalent about abortion but are resistant to government regulation of the procedure. That means communicating with men and women who aren’t part of the Democratic Party’s base, on online venues not usually the recipient of political messaging.
