France is reviving its industrial farming of hemp – 'green gold' – in the search for more sustainable, energy-saving building materials. French publishers are flocking to romance, as a new generation of authors are writing for a new and growing audience of young women readers. And when Paris hosted the 1924 Olympics 100 years ago.
Hemp farming nearly died out in France in the 1970s but is making a comeback in textiles and the construction industry. Fast-growing, pesticide-free, and a good absorber of CO2, the plant is proving to be an ally in the fight against climate change. Franck Barbier, head of Interchanvre, talks about cannabis sativus's bright future on a tour of the Planète Chanvre mill in Aulnoy. And Jean-Michel Morer, mayor of Trilport, shows us how his town is using hemp in buildings as part of its commitment to sustainability and the circular economy. (Listen @3'10'')
