A UK sustainable clothing brand is hoping to prove that transparency in the textiles industry is possible.
Plymouth-based BAM will the first brand globally to pilot new technology giving consumers access to the whole story behind their clothes.
The technology called BAM DNA has been created in collaboration with sustainability platform Green Story and is believed to be the "most detailed public-facing" traceability effort to date, by any clothing brand. It has taken five years of forensic work to put the initiative in place, which will launch across BAM's entire clothing range this month.
