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Jack Reid

Pluto TV Brings Back 'Free Movie Weekend' Indie Theater Promotion

Pluto TV UT Pluto MA NC

Pluto Free Movie Weekend.

Pluto TV is bringing back what it says is a popular promotional campaign, whereby it buys out movie engagements at select independent theaters and hands out the ticket to the public.

First launched in 2021, the Paramount Global FAST said its "Free Movie Weekend" promo was created to “bolster local cinemas” and “encourage patrons to return to the movies” after the COVID-19 pandemic.

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