Caitlin MacGregor, co-founder and CEO of Plum, is dedicated to empowering individuals to achieve their full potential. Effective communication of value is crucial for various business initiatives, such as recruitment, internal communication, and external messaging. It is essential to clearly articulate the offerings of your team and organization, especially when engaging with new audiences.
In 2023, Plum revamped its company tagline to “When people flourish, business thrives.” This change aligns with the concept of human sustainability, as highlighted in Deloitte’s February 2024 article, “When people thrive, business thrives: The case for human sustainability.” The research emphasizes the importance of factors like health, skills, career advancement, equity, belonging, and purpose in creating value for the workforce.
Embracing human sustainability requires a shift in organizational mindset, starting with acknowledging the value employees bring. Despite 89% of executives claiming to prioritize human sustainability, only 41% of workers agree, indicating a significant perception gap. To bridge this divide, organizations must develop and implement meaningful human sustainability programs.
Key strategies to enhance human sustainability include prioritizing skills in the employee life cycle, promoting well-being to prevent burnout, utilizing data-driven insights, creating career pathways, fostering a sense of community, and aligning organizational goals with workforce development.
While the journey towards human sustainability may seem challenging, it is a collective effort that requires collaboration between HR professionals and business leaders. By leveraging tools like people analytics, workforce technologies, training programs, and clear objectives, organizations can make tangible progress in promoting employee engagement, development, and retention.
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