Caitlin MacGregor, co-founder and CEO of Plum, is dedicated to empowering individuals to achieve their full potential. Effective communication of value is crucial for various business initiatives, such as recruitment, internal communication, and external messaging. It is essential to clearly articulate the offerings of your team and organization, especially when engaging with new audiences.
In 2023, Plum revamped its company tagline to “When people flourish, business thrives.” This change aligns with the concept of human sustainability, as highlighted in Deloitte’s February 2024 article, “When people thrive, business thrives: The case for human sustainability.” The research emphasizes the importance of factors like health, skills, career advancement, equity, belonging, and purpose in creating value for the workforce.
