If you thought your Roku TV home screen was already well-crowded enough, get ready for even more ads to litter your display.
According to advertisement publication AdExchanger, Roku is seeking to bring on a host of new campaigns centered primarily around interactivity and shopping via your TV. In the midst of CES last week, the company’s VP of global sales and partnerships, Kristina Shepard, explained that Roku will “immerse advertisers in more parts of the home screen.”
