PlayStation is putting the PS5 at the centre of its GTA 6 launch campaign ahead of the game's 19 November release, highlighting console-specific features and new limited-edition DualSense controllers as players weigh which platform to choose.
Sony's messaging has also raised questions about the comparatively smaller spotlight on Xbox in the run-up to the release. Anticipation around GTA 6 has intensified with roughly two months remaining before launch.