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Creative Bloq
Creative Bloq
Technology
Joe Foley

PlayStation just declared the death of physical games at the worst time for brand trust

A PS5 Pro and a disc with a red line through it.

At the start of this week, I wrote about how the digital-only release of GTA 6 signalled the death of physical media. I didn't expect my diagnosis to be confirmed quite so fast. Within just three days, Sony has hammered the nail in the coffin: PlayStation games will no longer be produced on discs from January 2028.

Even if this had been on the cards for some time, the decision was bound to cause controversy. Any sane brand would have thought very carefully about how and when to announce it, and ideally not do so in the same week they had just justified customers' biggest fears about digital-only media.

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