Gamers might have to get used to seeing a bit of product placement while they are playing thanks to plans reportedly being devised by PlayStation.
The game console giant is said to be working on a plan to include advertisements within their games by the end of this year, according to Business Insider. It claims that Sony Interactive Entertainment is looking to follow the path being trodden by its rivals at Xbox, who are also said to be looking into the idea.
Sources have said that Sony, who make PlayStations, is exploring ways that would allow developers to create more free-to-play games. However, they plan to monetise this project by including in-game adverts.
