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Marie Claire
Marie Claire
Lifestyle
Lauren Cunningham

Playful, Polished and Unmistakably On Brand: How Matthieu Blazy's First Chanel Cruise Show Champions Its Customer

Chanel Cruise 2026/27.

Matthieu Blazy mania was strong enough to overshadow Paris Fashion Week—think hour-long queues outside stores and refined yet unrelenting shop-floor battles for shoes—so it goes without saying that the Artistic Director of Fashion Activities has more than silenced his critics since his Chanel appointment. His first Chanel Cruise 26/27 collection, shown in Biarritz, only strengthens his case further. The key word for the catwalk being: timeless.

The concern, Marie Claire Fashion Director Lily Russo-Bah reminds us, was that longstanding Chanel customers feared Blazy wouldn't meet their needs. That he would instead focus on a younger, more adventurous demographic. His response? To produce age-defying pieces and incorporate models of different generations into each show.

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