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Chicago Sun-Times
Chicago Sun-Times
National
Annie Costabile

Player marketing agreements, prioritization and the balance between development and building personal brands in the WNBA

WNBA Cathy Engelbert Diamond DeShields Kahleah Copper Aja Wilson Candace Parker Kelsey Plum Kia Nurse Sabrina Ionescu Sky
Cathy Engelbert was appointed as commissioner of the WNBA in 2019. (Photo by Ethan Miller/Getty Images)

When WNBA commissioner Cathy Engelbert took the job in 2019, she talked about bolstering visibility, enhancing fan engagement and developing the league into a thriving business. 

But there was one reason specifically that still stands out to her as a catalyst for her jump from the business world to the world of sports business. 

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