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Creative Bloq
Creative Bloq
Technology
Joe Foley

Playable World Cup 2026 mascots are a winning innovation

World Cup Clutch Maple Fifa
2026 World Cup mascots: three 3D characters inspired by animals: a moose, jaguar and eagle.

Along with World Cup logos, the World Cup mascots are a big part of the identity of one of the biggest global sporting events, particularly for kids. I remember how much I loved Italia '90's Ciao, still easily the best World Cup mascot for me, and certainly one of the most abstract.

The designs tend to divide opinion initially, and the 2026 World Cup mascots are no exception. FIFA has revealed not one but three characters this time round in order to represent each of the host nations: Canada, Mexico and the US.

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