Tirumala Tirupati Devasthanams Executive Officer AV. Dharma Reddy on Monday urged the media to play a pro-active role in the dissemination of information to the public and underlined the need for factual reporting in the face of a fervent and volatile social media.
In his inaugural address at the TTD sponsored two-day workshop for journalists at Tirupati, Mr. Reddy, who welcomed constructive criticism, also cautioned them to be aware of the cheap tactics indulged by fringe politicians and publicity mongers who, he said, did not hesitate to level false and frivolous allegations against the institution.
