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Evening Standard
Evening Standard
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Jack Kessler

‘Platinum Jubilee generation’ have won the Game of Life

Consumer affairs correspondents across the nation had their quills poised this morning to report that the price of the cheapest foods has risen faster than average. Except, as the Office for National Statistics’ “experimental analysis” shows, that isn’t quite the case.

Don’t get me wrong, life is not good right now for anyone on median, let alone low incomes. But the ONS survey, which analsysed 30 budget staples between April 2021 and April 2022, found that the price of low-cost ranges in supermarkets has risen broadly in line with average food and drink prices.

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