The news that outdoor clothing expert Rab had made its first foray into cycling - with its Cinder gravel clothing line - may have struck you as just another brand launching just another range of kit into an arguably saturated market. But a trip to the UK headquarters in Derbyshire revealed some lofty intentions when it comes to improving sustainability in one of cycling’s most greenwashing heavy product groups.
Midlands based brand Rab doesn't shy away from its growth as a business - which has been significant globally - achieving its FY23 milestone of £100m turnover well before the year end. But the 40-year-old marque is adamant that it’s keeping its core sustainability values at front of mind.
