Plans have been lodged to build a 33-storey apartment tower in Birmingham. Developer and investor Urban Vision is behind the project at 100 Broad Street.
It announced in March that it was launching a consultation into these new proposals which are half the size of a previously consented scheme at the same site.
Urban Vision wants to build 294 apartments to rent alongside communal amenities such as co-working spaces, lounges and rooftop gardens. There will also be commercial space on the ground floor.
The investor announced last year that it had acquired the plot, at the corner with Ryland Street opposite the Fiveways Entertainment Centre, from Euro Property Investments.
That developer originally won consent in 2020 shortly before the onset of the covid-19 pandemic for a 61-storey tower containing 503 apartments, shops, amenities and a sky restaurant and bar in a glass 'crown' - said to be the highest in the UK outside of London. It would have become Birmingham's tallest building.
The application site is under an acre in size and is currently occupied by an office block called Centennial House which would be demolished.
The development is expected to create more than 50 new jobs once operational as well as many more during construction.
Urban Vision director Nigel Robson said: "100 Broad Street is a fantastic opportunity to deliver one of Birmingham's most sustainable buildings which adds real value to the city and its skyline.
"We wanted to deliver something that will set the standard for tall buildings in Birmingham but also draws on the city's heritage.
"As an underutilised brownfield site, this is an opportunity to support the wider regeneration of the area, driving local growth and creating jobs. It is important we get this right.
"Our proposals are deliverable and, should planning permission be granted, construction can begin as soon as possible.
"We look forward to working with our partners at Birmingham City Council and within the community to progress the application."
Robert King is a director with Birmingham architecture practice Howells which designed the building.
He added: "This project has challenged us to look again and question the blueprint for efficient tall building designs.
"100 Broad Street pays reference to Birmingham's architectural modernist past while looking to the future to create a building that is more Birmingham, less anywhere.
"We look forward to working with Urban Vision and the wider team to provide sustainable, build-to-rent homes for the current and future residents of Birmingham."
